Seth Price, co-founder of Price Benowitz and founder of Blu Shark Digital, joins Miguel Custodio and Vineet Dubey for a direct conversation about building a law firm, running a real SEO agency, and the shift every attorney needs to understand about digital marketing and AI. Topics covered: – Why most SEO vendors fail lawyers -How Seth scaled from a basement office to 50+ attorneys -The truth about Google reviews and their impact on revenue – How AI is changing search and what firms should do about it – Advice for lawyers who want to move into business or tech This episode is for attorneys who want clarity on scaling law firms, not buzzwords.