CD Law is pleased to announce Ava Rodriguez as the recipient of the First Gen Scholarship. The award recognizes her academic achievements, leadership, resilience, and commitment to expanding her marketing expertise.
Rodriguez, a student at Brown University, earned the scholarship because of her strong academic record, determination, and passion for using marketing as a tool for storytelling, representation, and positive change.
In her essay, Rodriguez reflected on growing up in a first-generation household where college did not feel like a familiar or guaranteed path. Although her schools emphasized higher education, she often struggled to see that future for herself.
“I felt as though I was being inundated daily with deceptive words of college as something attainable for me,” she wrote.
Over time, Rodriguez met educators who shared similar backgrounds and created their own paths to higher education. Their example changed her perspective and inspired her to think differently about success.
She explained that many of those mentors returned to teach in the same communities where they grew up. As a result, they helped create opportunities for the next generation.
“Success meant returning the favor, and personal triumph wasn’t enough when people were struggling just as they once had,” Rodriguez said.
That realization sparked her interest in marketing and its ability to increase representation and visibility for underrepresented communities.
Rodriguez believes marketing can do much more than promote products or services.
“Marketing isn’t always about selling a product or service,” she wrote. “By showcasing the successful business of a person of color or the science magazine with women on the cover, representation becomes the rule rather than the exception.”
She also explained that attending college represents both personal achievement and a generational shift for her family.
“To me, attending college represents so much more than just receiving an education. It represents the generations of poverty that came before me. It represents all the women in my family whose only two options in life were to become a wife and a mother.”
She continued:
“It represents every family member I have whose highest education level stopped at grade school. It represents the ability to break generational poverty, invest in the communities that raised and supported me, and challenge the belief that your background determines your future.”
Marketing Director Gustavo Munguia participated in the scholarship selection process. He said Rodriguez’s story stood out because of its authenticity and strong alignment with CD Law’s values.
According to Munguia, her perspective reflects the firm’s belief that communication can create meaningful impact and increase representation within communities.
The First Gen Scholarship reflects CD Law’s commitment to supporting the next generation of professionals. The firm believes higher education creates opportunities and opens doors for students just as it has for members of its own team.
CD Law congratulates Rodriguez on her achievements and looks forward to following her continued academic and professional success.