We’re back with Episode 3 of Sidebar Sessions by CD Law, our podcast featuring candid conversations on law and life, best enjoyed over a glass of wine. This episode is now streaming on YouTube, Apple Podcasts, and Spotify!
In this episode, CD Law partners Miguel Custodio and Vineet Dubey sit down with longtime friend Seth Price, founder of Price Benowitz LLP and BluShark Digital, for a wide-ranging conversation about entrepreneurship, legal marketing, scaling a law firm, and what the future of AI means for lawyers.
From building one of the largest law firms in the DC area to helping hundreds of firms grow nationwide, Seth shares hard-earned lessons from two decades at the intersection of law, business, and technology.
About Seth Price
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Founder of Price Benowitz LLP, a multi-practice law firm with 50+ lawyers across five states
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Founder of BluShark Digital, a legal marketing agency serving over 300 law firms nationwide
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Graduate of University of Pennsylvania (undergrad) and George Washington University Law School
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Former Big Law attorney who transitioned into entrepreneurship and legal tech
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Frequent speaker at legal and marketing conferences across the country
The Wine
Even though Seth joins Miguel and Vineet virtually this episode, the CD Law partners are still raising a glass. For this episode, we’re welcoming back a familiar favorite to the table, a classic Caymus Vineyards Cabernet Sauvignon, 50th Anniversary Edition. As Miguel and Vineet like to say, you really can’t go wrong with Caymus!
Episode Highlights
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From basement to big firm: Seth shares how Price Benowitz grew from zero cases to a thriving firm using early SEO.
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SEO lessons: Transparency, oversight, and quality control are key when working with marketing vendors.
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Reviews matter: With Over 1,000 five-star reviews, Seth explains why they’re essential for credibility, conversions, and Google visibility.
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AI & marketing: How tools like ChatGPT and Google Gemini are reshaping legal search.
Why Listen?
Whether you’re:
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A young attorney trying to grow your practice
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A firm owner frustrated with marketing vendors
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A lawyer curious about AI and SEO
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Or someone thinking about building a business alongside law
This episode offers real-world insight and honest lessons from someone who’s built and scaled a law firm successfully.
So pour yourself a glass, hit play, and join us for Sidebar Sessions: Episode 3 with Seth Price.
Cheers to growth and building smarter, not just bigger, law firms.
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December 15, 2025